
Abeera
Ali
UX DESIGNER
A life-long learner and a design enthusiast - working to improve your experience!


Honours Bachelors of Science
September 2012 - June 2016
Masters of Information
September 2016 - June 2018
Focus: Information Systems and Design

MY KNOWLEDGE LEVEL IN SOFTWARE
DESIGNING & PROTOTYPING
FIGMA/SKETCH
ADVANCED
INVISION/ BALSAMIQ
ADVANCED
ILLUSTRATOR
ADVANCED
PHOTOSHOP/ INDESIGN
INTERMEDIATE
PROGRAMMING/ QUERY
PYTHON/ JAVA
ADVANCED
STATA
ADVANCED
SQL
INTERMEDIATE
02 Skills


03 PORTFOLIO
CLICK ON MY LATEST WORK TO SEE MORE
Description: Investigated surgeon attitudes towards the use of AR in spinal surgery
Goals met: Identified future design needs to improve accuracy, increase surgeon comfort, and improve patient outcomes
Awards Won:
Best Course Based Research Award
Dieter W. Jahns Student Practitioner Award
Description: Designed the mobile and watch UI for an appointment management system for a clinic
Goals met: Increase efficiency, reduce costs and resources and increase patient satisfaction
Description: Re-designed the existing Gerstein Website to improve existing information architecture based on user research
Goals met: Improved organization, navigation and searching mechanisms for the website, increasing usage and student satisfaction
Description: Designed a GreenP CarPlay application enabling drivers to search for, park and pay directly from their Car Infotainment system
Goals met: Increased customer satisfaction by increasing flexibility and convenience for drivers
04 Experience
May 2019 - Present
TechnipFMC
Digital Product Designer
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Increased understanding of user needs by conducting user research (interviews, workshops, etc) and usability testing
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Created storyboards and user journeys to understand the end-to-end user experience
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Used process mapping to understand existing processes, pain points, and opportunities
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Designed MVP which was approved and implemented in business units throughout TechnipFMC
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Scaled design of MVPs for wider usage
Sept 2016 - December 2017
University Health Network
Research Student
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Surveyed patients to understand their experience/knowledge & improve clinical practises/patient outcomes
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Trained junior students and co-ordinated data collection, doubling recruitment rate
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Assisted with data management tasks, maintaining data integrity; Conducted data analysis & visualization
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Presented Poster of Distinction at the 2017 Canadian Society of Transplant Conference
October 2016 - April 2017
Birthright
Communications Assistant​
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Designed Ad to be displayed on public transit system, reaching over 5 million viewers
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Applied UX principles to created annual convention website
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Designed promotional material for convention with focus on branding
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Designed bimonthly newsletters reaching >2000 readers (patrons & workers) across Canada, US and abroad; revamped design of newsletters, improving readership by 50%
May 2015 - April 2016
Orphan Sponsorship Program
Vice-President
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Automated donor database; increased donor satisfaction by decreasing response time (from average of 4 days to 1 day)
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Raised >$90K (highest amount by any student club; $10K more than previous year) via strategic planning & budgeting; increased number of orphans sponsored across the globe from 144 to 171
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Increased number of orphans sponsored across the globe from 144 to 171
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Won Community Action & People’s Choice Awards
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Nominated for Executive of the Year Award
05 Achievements
Additional Awards/Scholarships​
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Mr. Paul Chan Po Sum & Mrs. Rose Chan Chi Chiu Memorial Scholarship ($1400)
September 2017
NSERC Undergraduate Student Research Award ($5800)
May 2015
University of Toronto Scholars In-Course Scholarship ($1500)
September 2013
University of Toronto Scholars (Avie Bennett) Scholarship ($5000)
September 2012
University College Scholarship (J.S. Mclean (OSOTF) Scholarship) ($5000)
September 2012
Dean’s Honour Roll List
May 2012-2016
Other Scholarships/Awards ($1531)
September 2013 - December 2017
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